dentsu

The network designed for what's next

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

2022-2023 DISCOVERY OF CHINA'S BIG HEALTH CONSUMERS

Dentsu Health is a professional marketing team that committed to provide health and wellness marketing solutions as well as brand building services for Dentsu’s global clients. Seeking opportunities and development for health brands and markets in the new era, Dentsu conducted a comprehensive research and analysis about health population in 2022. Through the multi-dimensional in-depth understanding, Dentsu proposed the model of 5-Power of Wellness to discover modern people’s lifestyles and behavioral characteristics, and analysed the motivation and inspiration of modern people that can be reached by brands.

Recently, Dentsu released "2022-2023 Discovery of China's Big Health Consumers: 5-Power in Creating Health and Wellness" white paper, which introduced “5-Power in Creating Health & Wellness” to interpret modern people’s awakening of wellness in different archetypes and hence inspire brands to reach these groups of consumers. Analysis of the survey outcomes offers insights into the discrepancies among the wellness powers of different generations and populations.

To inquire business and solution collaborations, please contact us.

Britney.Pai@dentsu.com

DentsuCreativeChina@dentsu.com

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