- About DENTSU INC.
Top Share in Japan, the World's No. 3 Market
DENTSU INC. maintains the top share in the Japanese advertising market, which accounts for 10.0% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market.
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Japanese market. Such connections underpin a well-balanced client portfolio.
Dentsu is also the headquarters of the Dentsu Group, with a global presence spanning 124 countries across five continents. According to Advertising Age (April 28, 2014 edition), Dentsu is the world's largest advertising company, based on non-consolidated gross profit in 2013, and as an agency group, the Dentsu Group is ranked fifth globally. From a geographical perspective, the Dentsu Group holds formidable market share in the Asia-Pacific region and also in Western Europe, while in North America, the largest ad market in the world, there is still plenty of growth potential.
- 1Includes television, newspapers, magazines, radio, outdoor and Internet advertising; Source: CARAT ADSPEND FORECAST MARCH 2015