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Japan is the second largest advertising market in the world, after the United States, and for many years the Dentsu Group has held the largest share of the Japanese market. Based on revenue, in calendar year 2006 the Group ranked fifth in the Top 50 Marketing Organizations, and Dentsu (the parent company) was the first in the Top 10 Core Agencies Worldwide.* Its diversified client portfolio of more than 6,000 clients includes leading domestic and international corporations. Many of its relationships with these clients are long-standing.
The Dentsu Group's core business is advertising communications. Dentsu defines itself as "A Partner in Creating Value," and is committed to providing optimal solutions for clients, media-related companies and consumers. The Dentsu Group is engaged in four strategically defined markets: (1) the domestic advertising market, which consists principally of traditional mass media advertising; (2) advertising-related markets, such as specialized marketing services and sales promotions; (3) new markets, most notably the content business including sports marketing and entertainment; and (4) overseas markets. Excelling in these four markets, Dentsu provides a wide range of services, all of which make expert use of communications as a tool for the creation of value.
For more information on the Dentsu Group, see the Investor Relations section.
* April 26, 2007 issue of Advertising Age
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