An Overview of Our Progress and Achievements in Corporate Social Responsibility

Creative Sphere

One of Dentsu's key themes is "innovative creative." We strive to freely mix and match ideas, media and human resources to provide optimal solutions. In all of these elements, what we value the most is creativity, individuality and the ability to go beyond conventional thinking and concepts.

Dentsu alone has some 900 creatives. Each of these people is an innovator possessing their own particular expertise. The originality of each creative is expressed through myriad solutions as they respond to all kinds of communication challenges.

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