CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Marketing Intelligence Services

Supporting marketing paradigm shifts

Dentsu supports the formulation and execution of strategies that address marketing issues (brand/customer issues, ROI/KPI planning and systems/processes) arising in this era of digital transformation.

Main Services

  • Marketing Planning/Consulting
    Marketing/consulting using data, marketing ROI, KPI management and other measures
  • Experience Marketing
    Marketing activity consulting and contact point improvement based on the customer experience
  • CRM Solutions
    Customer analysis and consulting, CRM system introduction, policy implementation and PDCA utilization
  • B2B Marketing
    Consulting, implementation and operations aimed at innovating and enhancing B2B marketing making use of IT

Methods and Tools


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