CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Social Marketing Services

Incorporating the consumer’s voice into marketing

Dentsu conducts social media- and owned media-based communications planning and content development and management. The creation of real time communications systems through creative development based on rapid PDCA implementation enables us to provide content marketing services involving collaborations between creatives and data scientists.

Main Services

  • Social Media Solutions
    Social listening, influencer marketing and social engagement center management
  • Content Marketing
    Content marketing strategy formulation, introduction of relevant systems, policy implementation and PDCA management
  • Real-Time Marketing
    Ascertain relationship between brand and customers on a daily/weekly basis, services aimed at revisions and improvements in real time
  • Owned Media Solutions
    Owned media planning, creation, improvement and management

Case Studies

SOCIAL TICKER

This tool analyzes—in real-time—positive, negative and neutral posts and comments on social media sites vis-à-vis a client’s brand. It is useful for speedy management decision-making. As well as providing quantitative data, it is also capable of tracking the content of each individual comment.


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Methods and Tools


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