CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Integrated Marketing

Solutions that meld our integration capabilities and specialized skills

In an era of marketing convergence, clients are confronting ever more complicated and diverse issues. Rather than seizing on contrasts such as above-the-line/below-the-line (ABL/BTL) and online/offline advertising, the provision of integrated marketing solutions to overcome barriers separating digital and non-digital media, as well as data and ideas, enables a company to become the driving force behind its clients' businesses. Next-generation integrated marketing, by offering just such solutions, is the goal that Dentsu is striving to attain.
Marketing convergence is driven by factors that can broadly be categorized into three areas: data, ideas and technology. At Dentsu, we create teams of specialists with abundant experience in each of the fields under integrated direction and provide tailor-made solutions.
We begin with strategic planning. This involves analyzing the environment, setting objectives, uncovering real problems and proposing solutions. Committed to results, we strive to ensure success by thoroughly implementing our strategic plan. In short, we are helping marketing to evolve; using integration capabilities that combine specialized skills, we provide one-stop solutions.

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