CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Interactive Media

Evolving media and new advertising methods

In recent years, interactive media have taken off, with ever more diverse and advanced technologies and devices. As a result, new advertising methods have been created, and growth has been robust in performance-based advertising, a new field of Internet advertising that makes efficient targeting possible. Branding activities, meanwhile, are growing more diverse, due to innovative methods made possible by digital technology, which is rich in planning and expressive capabilities.
The Dentsu Group uses its abundant experience with mass media to advance various efforts that employ the complex nature of interactive media. It also develops optimal communication methods to solve clients’ problems by partnering with Group companies that are highly specialized in the field of digital technology, such as cyber communications inc., D2C Inc., DA search & link Inc. and NEXTAGE Dentsu Inc.

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