CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Private Marketplace

Driving advances at the forefront of digital advertising

Digital advertising, including performance-based and programmatic advertising, is driving the rapid growth of new and diverse advertising methods based on a platform enabling the automated processing of vast amounts of data.
Traditionally, advertisers participated mainly in open marketplaces with no limitations on media, but this presented a variety of problems. In recent years, there has been a growing focus on new types of private marketplaces (PMPs) in programmatic advertising, which limits advertiser participation and media.
Dentsu has developed a proprietary PMP able to provide high value-added products and services based on strong collaborative relationships with powerful online media. We are striving to provide a quality of service that, unmatched by other agencies, utilizes technologies that drive advances at the forefront of digital advertising.

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