The essence of PR is the process of engaging in dialogue with the world while forming a consensus. In other words, it is strategic planning from a global perspective.
Unlike advertising, in order to encourage changes in consumer attitudes PR goes beyond simply gaining publicity. Instead, it involves third-party media, experts and SNSs, all of which are increasingly influencing public opinion.
Dentsu collaborates with Group companies to formulate integrated PR planning that is a hybrid of advertising, creative, digital, promotion and content. We provide services that contribute to client branding through the formation of global consensus by strategically aligning the context of a client's perspective with that of a global perspective.