Promotions, driven by the digital environment, are a major objective of establishing a broad range of customer experiences related to purchasing activities. With the growing diversification of products and services, it becomes increasingly difficult to motivate customers to make purchases through product appeal alone. Moreover, end-user needs are becoming more individualized amid the consumer-to-consumer exchange of large amounts of information.
In response to these advances, Dentsu creates promotional organizations offering plan-do-check-act (PDCA) and other specific measures that clearly demonstrate return on investment. We go beyond intelligent in-store communications to provide expertise in social networking systems (SNSs), online videos, smartphones and other devices, as well as online-to-offline (O2O) commerce-related tools and other optimized digital solutions.
Our efforts focused on activation ideas matching target tastes and creative elements that enhance the value of customer experience each year garner numerous awards from around the world.
We also excel at space-branding techniques leading to next actions by providing a deeper and more dramatic impression of experience value.
We maximize the value of those customer experiences and purchasing behaviors that contribute to marketing return on investment, thereby ensuring that Dentsu Group promotions will continue to evolve.
Two new companies "Dentsu Live Inc. " and "Dentsu Tec Inc. " established on January 4, 2017