An Overview of Our Progress and Achievements in Corporate Social Responsibility


Products and Services Provided by Dentsu

The Tech-Noh Project

The Tech-Noh Project

It is a project that aims to show how Noh can be used against a backdrop of today’s society.



Turning Human Movement into a Musical Score

Speed Chess

Speed Chess

Technology tapped to reinvent the game of chess

Smile Explorer

Smile Explorer

Smile Explorer automatically photographs your baby’s smiles when you go for a stroll and saves the GPS data.


The Attack on Titan comic series is experiencing a major boom, both in Japan and abroad. The series has racked up cumulative sales of more than 50 million comics.

Emotion Analyzer

The tool offers a real-time analysis of brain waves to provide five emotion-based parameters—affinity, interest, concentration, drowsiness and stress. It has potential applications across a wide variety of fields, focusing on consumers’ subconscious and unconscious.


This tool analyzes—in real-time—positive, negative and neutral posts and comments on social media sites vis-à-vis a client’s brand. It is useful for speedy management decision-making. As well as providing quantitative data, it is also capable of tracking the content of each individual comment.

A new way of communication that utilizes brainwaves

Dentsu has created a unique product that utilizes brainwaves for a new way of communication. Called "necomimi," which stands for "cat ears," it uses a specially made brainwave sensor that senses the status of the human brain and emotions.

Let us make sure that Mount Fuji remains a World Heritage site forever

Dentsu used its headquarters building to display a message of congratulations on three consecutive days starting June 22, the day that Mount Fuji was named a UNESCO World Heritage site at the 37th session of the World Heritage Committee of UNESCO held from June 16 to 27 in Phnom Penh, Cambodia.

Entertaining the world with Oscar-winning films and original anime characters

"What exactly are Mameshiba? They are not quite bean, nor dog, nor a hybrid of both. They love to appear out of nowhere and offer random bits of trivia, whether you asked for it or not." Mamaeshiba are a set of original characters created by Dentsu.

iButterfly - Utilizing the insight and creativity unlocked by smart devices

Whenever you glance at your smartphone, you see a butterfly fluttering to and fro across the city. You nimbly wave your device-like it was an insect net-to catch the butterfly as it passes by. You can swap the butterflies you collect with your friends, or grow a flower from seed to attract a rare species of butterfly.

Magastore - Japan's No. 1 online magazine store provides linkage with SNS

Dentsu's Magastore boasts the highest sales of any online magazine store in Japan, and can be accessed via a wide range of devices-iPhone, iPad, Android devices and PCs, among others. Magastore's comprehensive line-up comprises more than 250 magazine titles from approximately 100 publishing houses, and also has a top ranking on the iTunes App Store sales chart in Japan.

The Dentsu Way goes global

A bestseller in Japan since 2008, The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency, is now available in English.