CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Showcase

AI Planners MAI & AICO

Innovative Projects and Pioneering Solutions

AI Planners MAI & AICO

AI Planners MAI & AICO

AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI).

Inclusive Marketing

Inclusive Marketing

The idea driving this project is how we can help enhance the marketing activities of our clients by having them recognize the benefits of diversity.

Data empowered real time digital OOH content delivery - Dynamic DOOH

Delivering External Data-Linked Content Using the Media Power of Train Stations.

Signage for Everyone

Signage for Everyone

This project takes into consideration visibility by applying a universal design to content produced for digital signage.

HOSPITAL-TY

HOSPITAL-TY

The project is about being creative with hospitality, to make hospital visits more tolerable.

The Tech-Noh Project

The Tech-Noh Project

It is a project that aims to show how Noh can be used against a backdrop of today’s society.

MotionScore

MotionScore

Turning Human Movement into a Musical Score

Speed Chess

Speed Chess

Technology tapped to reinvent the game of chess

Smile Explorer

Smile Explorer

Smile Explorer automatically photographs your baby’s smiles when you go for a stroll and saves the GPS data.

ATTACK ON TITAN EXHIBITION

The Attack on Titan comic series is experiencing a major boom, both in Japan and abroad. The series has racked up cumulative sales of more than 50 million comics.

Emotion Analyzer

The tool offers a real-time analysis of brain waves to provide five emotion-based parameters—affinity, interest, concentration, drowsiness and stress. It has potential applications across a wide variety of fields, focusing on consumers’ subconscious and unconscious.

SOCIAL TICKER

This tool analyzes—in real-time—positive, negative and neutral posts and comments on social media sites vis-à-vis a client’s brand. It is useful for speedy management decision-making. As well as providing quantitative data, it is also capable of tracking the content of each individual comment.

A new way of communication that utilizes brainwaves

Dentsu has created a unique product that utilizes brainwaves for a new way of communication. Called "necomimi," which stands for "cat ears," it uses a specially made brainwave sensor that senses the status of the human brain and emotions.

Let us make sure that Mount Fuji remains a World Heritage site forever

Dentsu used its headquarters building to display a message of congratulations on three consecutive days starting June 22, the day that Mount Fuji was named a UNESCO World Heritage site at the 37th session of the World Heritage Committee of UNESCO held from June 16 to 27 in Phnom Penh, Cambodia.

Entertaining the world with Oscar-winning films and original anime characters

"What exactly are Mameshiba? They are not quite bean, nor dog, nor a hybrid of both. They love to appear out of nowhere and offer random bits of trivia, whether you asked for it or not." Mamaeshiba are a set of original characters created by Dentsu.

iButterfly - Utilizing the insight and creativity unlocked by smart devices

Whenever you glance at your smartphone, you see a butterfly fluttering to and fro across the city. You nimbly wave your device-like it was an insect net-to catch the butterfly as it passes by. You can swap the butterflies you collect with your friends, or grow a flower from seed to attract a rare species of butterfly.

Magastore - Japan's No. 1 online magazine store provides linkage with SNS

Dentsu's Magastore boasts the highest sales of any online magazine store in Japan, and can be accessed via a wide range of devices-iPhone, iPad, Android devices and PCs, among others. Magastore's comprehensive line-up comprises more than 250 magazine titles from approximately 100 publishing houses, and also has a top ranking on the iTunes App Store sales chart in Japan.

The Dentsu Way goes global

A bestseller in Japan since 2008, The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency, is now available in English.

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