Digital Marketing

Advances in digitalization and the evolution of various technologies are transforming consumer behavior patterns.
It is becoming difficult for enterprises to achieve sufficient results without organically linking each process and individual measure of marketing activities that, until now, functioned separately.
Within this environment of marketing convergence, the execution of integrated digital marketing is the most crucial issue for corporate marketing activities. At the same time, marketing services agencies like Dentsu are expected to provide integrated and specialized support services.
Dentsu offers integrated services that break down marketing silos through the provision of three functions across all digital marketing domains: consulting, development/implementation, as well as operation and execution support.

Terms of Service on Online Advertising
Dentsu introduced the “Terms of Service on Online Advertising” to prevent improper usage caused by misunderstandings among relevant parties engaged in online advertising transactions.

Terms of Data Use
Dentsu introduced the “Terms of Data Use” to define the appropriate handling of data exchanged with advertisers in conjunction with online advertiser transactions.



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