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Sports Marketing
Sports Rights Handled by Dentsu
2006 FIFA World CupTM Germany Exclusive rights to sell official sponsorship to Japanese corporations; non-exclusive rights to sell such sponsorship to East Asian corporations, other than Japanese (2003-2006)
Broadcasting rights in Japan
Sales rights of airtime packages in the United States (2003-2006)
UEFA Champions League Rights to sell official supplier packages to Japanese IT-related companies (three-year package, starting from the 2003-2004 competition)
IAAF World Athletics Series Exclusive worldwide marketing and broadcasting rights (excluding Europe and Africa)
IAAF Golden League Exclusive Worldwide broadcasting rights (2003-2006)
2006 Asian Games (Doha) Exclusive worldwide marketing and broadcasting rights
Major League Baseball Exclusive broadcasting rights in Japan (2004-2009); rights to sell sponsorship and broadcasting rights for the 2004 U.S.-Japan All Star Series
Olympic Games Exclusive rights to sell International Olympic Committee (IOC) sponsorship to Japanese corporations
Rights to sell Japan Olympic Committee sponsorship for the Olympic Games in Turin in 2006 (winter) and Beijing in 2008 (summer)
East Asian Football Federation Rights to sell sponsorship and broadcasting rights for the Federation's regional football championships (2003-2007)
Asian Football Confederation Rights to sell sponsorship in Japan and broadcasting rights in Asia (through World Sport Group Holdings Ltd.)
Fédération Internationale de Natation (FINA) Worldwide agency rights for major FINA events (2004-2008), including Melbourne(2007)
(As of March 5, 2007)
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