Twenty-first century corporations are required to act in harmony with society and to become familiar to all stakeholders. It is essential for them to reach out through their communications to all who have an investment in their well-being, from the local community and investors to opinion leaders, the mass media, the company's employees and their families. Dentsu provides support to clients in this area of corporate communications to enhance their ability to disseminate information.
Public Relations
In addition to contributing actively to our clients' media relations and advertising efforts, the Dentsu Group also provides a broad range of public relations services designed to build constructive relationships between advertisers and stakeholders. One way we contribute is to improve public acceptance of client's activities. We also provide crisis management for, among others, accidents and scandals, plus strategy building, communication activities and consulting services, all aimed at ensuring a solid standing for our clients.
PR Support Programs
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Ascertaining the PR environment (analysis of media coverage, reputation evaluation surveys) |
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Executive communications (media training) |
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Internal communications (employee awareness surveys, communication tool production) |
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Risk consulting (compilation of crisis management manuals, simulations and training) |
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Healthcare relationship management |
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Public acceptance |
IR (Investor Relations)
In the area of IR, Dentsu helps companies achieve a fair valuation in the capital markets by assisting on a wide range of communication issues. These range from presenting to investors and analysts a management strategy and philosophy and promoting an understanding of the company and the content of its activities to improving the corporate image and building a "fan base" for the company.
IR Support Programs
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Structural model for analyzing stock prices (New DIReCT model) |
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Investment reputation surveys |
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Private investor IR (private investor surveys, corporate advertising) |
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IR tool development (annual report production) |
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IR advertising development |
CI and VI Programs
Dentsu provides corporate management consulting for designing, revising, or changing a CI (Corporate Identity) or VI (Visual Identity) strategy, makes recommendations on corporate direction and assists with communications to help achieve objectives.
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CI naming development |
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CI / VI development |
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VI application and design development |
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CI / VI design and manual development |
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