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Ideas are gleaned from clients through many meetings and consulting sessions, while consumers' real feelings are deduced from marketing research. From these types of communication, Dentsu gains an understanding of how to develop ideas and create a message that will touch the hearts of consumers.
Dentsu has an 800-strong creative staff, from the creative directors responsible for coordinating creative work to TV commercial planners, copywriters, artistic directors, and other creative individuals. The members of this creative staff work with other departments on creative development for a wide range of media, including the Internet and traditional forms of mass media.
Dentsu provides creative services both in Japan and in many locations internationally. Dentsu collaborates with leading Asian creators to provide creative services that are in tune with the national character of people in different countries and regions in Asia. In 2003, Dentsu began building an independent network of creators based in Hong Kong with the creative planning boutique, "Clipper MotherAsia". |
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Dentsu's Creative Showcase
Dentsu has won many advertising awards world wide. Award-winning ads created by Dentsu are introduced below.
Creator of the Year
This award is given out by the Japan Advertising Agencies Association. Dentsu recipients of the award are introduced below.
The Gunn Report
The Gunn Report combines the winners lists from all of the world's most important award contests to establish the annual, worldwide "league tables" for the advertising industry. Dentsu's ranking is shown below.
Dentsu Design Tank
Established in 2004, Dentsu Design Tank is comprised of a group of professionally able designers with communications expertise. Founded on design, it develops new ideas in communications strategy strongly supported by marketing strategy and know-how. |
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