Content Development
To further increase the impact of advertising, Dentsu contributes to the development of TV and radio programs and the planning and publishing of new magazines, in partnership with media-related companies. Dentsu is committed to planning and developing progressive media content, and creating new forms of branded content communications. Dentsu is also active in the development of new content, including product placement, cross-promotions and branded entertainment. In these ways and more, Dentsu provides cutting-edge media content that enhances brand recognition and brand affinity among consumers. |