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| Dentsu's one-of-a-kind strategic approach to media solution services, which makes the most of our proprietary databases and systems, is called DMACS, or Dentsu's Media Principle for Accountable, Creative and Strategic Solutions. DMACS is based on the following three elements, each required to realize superior media solution services. |
| Accountable |
Constructing efficient media plans by analyzing data from various perspectives, and evaluating the results of advertising using hard evidence. |
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| Creative |
By combining message and media or content and media, we create new and original synergies to present to our clients. |
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| Strategic |
Creating rational media strategies that take into consideration both client issues and consumer behavior related to media contact. |
With a commitment to this highly effective approach, Dentsu provides end-to-end media services－from efficient and effective formulation of media plans, to implementation and evaluation. This is all made possible by proprietary systems and databases, and a staff of 1,000 professionals in this field, boasting a wealth of experience and expert knowledge of various media. Dentsu's expertise includes satellite broadcasting (BS) and communication satellite (CS), Internet and mobile media and out-of-home media for public spaces such as transit and outdoor advertising, in addition to the conventional mass media－TV, radio, newspapers, and magazines. Dentsu's various media solution services are profiled below. |
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