The Dentsu Group's sales promotion services begin where brands and consumers meet, the leverage point for influencing purchasing behavior. We have developed proprietary methods in the area of sales promotion that make the most of information technology, and its services range from sales promotion planning based on a sound scientific approach to campaign implementation.
With the diversification of consumer values and the remarkable changes in consumer lifestyles and awareness, the processes that guide the purchasing behavior of consumers can no longer be effectively influenced using only conventional mass communication and mass promotion methods.
The purpose of sales promotions is to encourage purchasing at retail locations, or in other words, to create ways to persuade consumers to select brands and to further brand loyalty. The Dentsu Group offers clients various campaign promotion methods that employ information technology, as well as the advantages of its proprietary databases and survey methods, integrating all these capacities to create influence that extends from the formation of the consumer's brand perception to the encouragement of actual purchasing at retail.
In addition to the specialized fields of e-promotions, retail promotions, customer relationship management (CRM) and direct response, the Group provides clients with sales promotion solutions that combine conventional sales promotion methods and mass advertising, cutting-edge creative materials, and a wealth of high-power content. By integrating mass media and sales promotion, we have created "Power Promotion Design," a unique method of producing cross-media campaigns that maximizes both effectiveness and efficiency.
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