Information technologies such as the Internet and Web-enabled mobile phones have become well-established components in our lives. This contact with interactive media on a daily basis has a direct impact on consumer purchasing behavior and constitutes an important contact point for corporate sales promotion. The Dentsu Group develops various e-promotions for traditional campaigns that utilize IT and the Internet, such as the mobile digital promotion service Digi-motionTM.
The Group's e-promotions also go beyond conventional sales campaigns. Integrated with a database system and other technologies, it can help to build customer loyalty and marketing resources. This style of promotion continues to evolve and is becoming a core solution for a new age in marketing communications. Promotion methods that rely on information technologies require technical expertise, privacy safeguards, data management systems, and experience in implementing such methods. Dentsu is moving forward in this area with the support of a strong network of Group companies that are well versed in the latest information technologies. |