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The rapidly increasing speed and universal availability of telecommunications in the broadband age have made communication between companies and consumers an interactive affair. In fact, the most recent research shows that people are beginning to use TV and the Internet simultaneously. To respond to such changes in consumers' everyday-life behavior, the Dentsu Group has developed e-solution services as one of its essential components.
Mobile communications are offering new functionality every day — witness the introduction of electronic payments from mobile devices. This trend promises to bring dramatic changes to the world of marketing communications. The times now require a fully integrated approach to advertising, promotions and sales.
Dentsu offers state-of-the-art services in all these fields. In e-marketing communications, Dentsu provides "one-stop solutions" that cover everything from planning to implementation. |
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Dentsu Group's e-Solution Services
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Internet advertising, mobile solutions, and other e-media services |
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Providing new venues (through e-creative services) for brand expression geared to the broadband age |
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Integrated cross-media services that provide new types of communication services, enhancing the value of existing mass media |
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Direct communication services, based on new customer relations strategy |
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e-promotion services, spurring new advances in the field of sales promotions |
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database construction and administration |
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e-business services to support companies and media content firms in their efforts to build new business models to make the most of e-commerce |
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In order to transform these cutting-edge advantages into integrated services, Dentsu is investing a great deal of energy in developing group operations and building business networks.
Below is a list of Dentsu Group companies in the field of e-solution services:
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Advertising agencies specializing in Internet mobile media |
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cyber communications inc. |
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DENTSU e-LINK INC. |
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D2 Communications Inc. |
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Japan Mobile Communications Inc. |
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IT business consulting |
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Information Services International-Dentsu, Ltd. |
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Dentsu e-marketing One Inc. |
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Digital content production and administration |
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DENTSU TEC INC. |
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DIGITAL PALETTE INC. |
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Investment in Internet-related businesses |
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Dentsu. Com, Inc. |
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