Original Data Motivation Simulator Cross Communication Glossary
Cross Switch [Dentsu´s Cross Communication Web]
Services and Solutions
Planning Process
Column and News Release
What´s Cross Communication?
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The Dentsu Cross Switch Team
A cross-functional team comprised of Dentsu employees with experience and specializations in fields such as marketing, Creative, media, promotions, interactive media, and R&D. The team was formed to develop and implement Cross Communication.
The team is currently involved in activities including the development of new key concepts, methods, and analytical approaches that will be useful in planning and idea creation, and in accumulating know-how and successful case studies. It also provides planning support to client companies in a wide range of industries.
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