Flip ain the consumers’ minds using !
For the very first time, Dentsu is publishing its nine latest methods and approaches, along with 10 successful case studies, including campaigns that have won awards at ADFEST and the Cannes Advertising Festival. All of these successful campaigns were backed up by the careful creation of scenarios.
Dentsu Cross Switch Team provides an easy-to-understand explanation of Cross Communication, based on the approach that “Cross Communication means creating scenarios that move the targets.” It introduces the latest talked-about examples, methods for developing ideas, and practical know-how that can be put to use immediately.
This is an essential text for those who are involved in planning, or who want to learn about planning.
The book can be purchased at bookstores across Japan, and at online bookshops.