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NEWSPresentation at "Asia Pacific Media Forum"

The 4th Asia Pacific Media Forum (2010) was held from June 2-4, 2010, at the Grand Hyatt Bali in Indonesia. It was hosted by the Association of Asia Pacific Advertising Media, and sponsors included International Advertising Association (IAA) and the Asian Federation of Advertising Associations
The forum included presentations, panel discussions, and other events focusing on the theme of "Reinventing Consumer Culture."
On June 4, Dentsu gave a presentation entitled "Cross Communication in the new era of overflowing information," introducing Dentsu´s original approach to Cross Communication, along with case studies of advertising campaigns.

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