We have developed a sophisticated new Cross Communication strategy—and now it´s being revealed for the first time in English. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Our Cross Switch method meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This innovative book:
- Explains our 110-year history and unique service structure, as well as its broad range of business fields
- Introduces ten case studies of successful campaigns, including campaigns which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
- Provides nine of our newest original tools and analysis methods
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following
"The Dentsu Way".