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NEWSChinese edition  of "Cross Switch" finally appeared in market!

The book "Cross Switch: How Dentsu Creates Cross Communications" was translated into Chinese language and published by China Citic Press.

The dramatic growth of the Chinese economy has accelerated the diversified communication and consumer behavior and enhanced the need for an Integrated Marketing Communication strategy.

This is a book for those who are engaged in business in China and those who are eager to improve the marketing communication in the Chinese market.

Chinese edition  of "Cross Switch" finally appeared in market!:Click to view enlarged screen
Authors Dentsu Cross Switch Team
Publisher China Citic Press (October 30 2011)
Language Chinese
Paper cover 209 pages
Price 35 RMB
ISBN-13 978 - 7508630472
Product Dimensions 21 x 14.5 x 1.2 cm


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