Original Data Motivation Simulator Cross Communication Glossary
Cross Switch [Dentsu´s Cross Communication Web]
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Planning Process
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What´s Cross Communication?
Planning Process
Our planning processes when developing Cross Communication campaigns.
Explanation of Planning Process Two key points
Holistic Creative and Structure Design work in unison
POINT(1) Two Idea Elements -Core Idea and Scenario Idea-
POINT(2) “Holistic Creative” and “Structure Design” work in unison

One important aspect of Cross Communication is the positioning of “Holistic Creative” and “Structure Design” as two sides of the same coin.

Develop expressions and other contents based on “Holistic Creative” that encompasses the scenario as a whole, and creates a “Structure Design” for data that supports the plan both demonstratively and quantitatively. When these two processes work in unison, then truly effective planning become possible.

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