We offer a wide range of solutions for each process, including original methods, tools, analysis methods, and data, to enable more efficient and effective planning.
This is a database system that uses photos and first-hand comments to visualize the current status of consumers Contact Points based on large-scale diary surveys.
By simultaneously gaining both target insights and media insights from a qualitative perspective, it is possible to find hints for building “engagement” (strong relationships) with consumers.
For example, if we analyze the Contact Points in the compact car category for women in their 20s living in outlying regions, focusing on the flow of time over one day, we can get a visual grasp of contacts with specific Contact Points in each time frame, as shown in this diagram.
Furthermore, by looking at the reactions to those contacts, we can make qualitative evaluations of measures implemented at each contact, or discover ways to build engagement between the target and the brand.