Original Data Motivation Simulator Cross Communication Glossary
Cross Switch [Dentsu´s Cross Communication Web]
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Scenario Idea : image
3. Scenario Idea Session

It is the program to create Cross Communication Scenario Ideas in a "facilitation" style through constructive team discussions.


Participants are able to effectively create ideas through the following activities:

  • Prepare program for creating scenario
  • Prepare a facilitator who will effectively bring out the scenario
  • Put in place an environment for creating the scenario

The program and length of the Scenario Idea Session differ depending on its goals and contents. Some session only take half day, while others last for two days or more.

program image program image

The table on the right is the flow of a typical session.
In order to create scenario effectively and intensively within a limited period of time, the programs must be designed precisely. The key to building effective program contents is to collect useful information to create the scenario.

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