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We provide a full lineup of services for the creation and implementation of Cross Communication strategies, as well as for verifying the results.
We offer a wide range of solutions for each process, including original methods, tools, analysis methods, and data, to enable more efficient and effective planning.
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5. DENTSU-CONNECT MEDIA™

This is a new type of analysis and planning system that allows you to analyze, in detail, the relationship between consumers and media. It supports proposals for Cross Communication strategies at the vehicle level, by focusing on the strength of connections between each media.

[Advantages]
  • Allows you to quantitatively monitor and visualize the strength of connections between vehicles from the consumer’s perspective.
  • Allows you to create new consumer segmentation with a focus on the amount of consumers´ contact with each media, among other factors.
  • Enables search words, Internet contact histories, and other information to be used in proposing Cross Communication strategies.
Example of analysis : imageExample of analysis : Quantitatively monitor and visualize the strength of connections between vehicles

Quantitatively monitoring and visualizing the strength of connections between vehicles from the perspective contributes to the design of Cross Communication scenario.

For example, you can conduct an analysis across various media, such as magazines, television, and Web sites (diagram on right).

*Vehicles refer to specific named media in each media type (e.g., newspapers, magazines, radio, and television). In the case of newspapers, newspaper A and newspaper B would be separate vehicles; in the case of television, vehicles might refer to news program C and variety show D.

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