We offer a wide range of solutions for each process, including original methods, tools, analysis methods, and data, to enable more efficient and effective planning.
This is a new type of analysis and planning system that allows you to analyze, in detail, the relationship between consumers and media. It supports proposals for Cross Communication strategies at the vehicle level, by focusing on the strength of connections between each media.
Quantitatively monitoring and visualizing the strength of connections between vehicles from the perspective contributes to the design of Cross Communication scenario.
For example, you can conduct an analysis across various media, such as magazines, television, and Web sites (diagram on right).
*Vehicles refer to specific named media in each media type (e.g., newspapers, magazines, radio, and television). In the case of newspapers, newspaper A and newspaper B would be separate vehicles; in the case of television, vehicles might refer to news program C and variety show D.