Original Data Motivation Simulator Cross Communication Glossary
Cross Switch [Dentsu´s Cross Communication Web]
Services and Solutions
Planning Process
Column and News Release
What´s Cross Communication?
Services and Solutions
Services and Solutions Provided by Dentsu (Now Available in Japan)
We provide a full lineup of services for the creation and implementation of Cross Communication strategies, as well as for verifying the results.
We offer a wide range of solutions for each process, including original methods, tools, analysis methods, and data, to enable more efficient and effective planning.
Evaluation of Outputs : image

It is the integrated analysis of consumer behavior using single source data that links an access log analysis with a questionnaire.
This tool is often used in "Go to Web" campaigns that lead consumers from mass media advertisement to Web site.

  • Verify the effects of Cross Communication campaigns through a combination of mind changes and behavior data.
  • Verify each media´s contributions to site visits, visitors´ attributes, and changes of attitude on the site.
  • The results of data tabulations and analyses can be quickly grasped and shared among team members, including clients, by using data mining tools and basic tabulation systems provided via the Internet.
Example of analysis : Process from awareness of Internet securities account to opening an account
Process from awareness of Internet securities account to opening an account

The figure shown in the right is the result of x-AUDIT analyzing the processes from the point where a customer learns about Internet securities accounts to the point where that customer opens an account.
Based on the AISAS framework, visitors to the Web site were analyzed from various perspectives: "Contact Point that triggered the visit"; "Interest aroused"; "Average time spent"; and "Ratio of accounts opened."
From this example, there were the following discoveries: "Television commercials are useful in attracting initial interest"; "People who learned about the campaign at the store front tend to spend more time at the Web site"; and "There were many current users in people who had contact to the magazines, and also the non-users who contacted the magazines eventually opened an account more than the non-users who contacted to other media."

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