We offer a wide range of solutions for each process, including original methods, tools, analysis methods, and data, to enable more efficient and effective planning.
It is the integrated analysis of consumer behavior using single source data that links an access log analysis with a questionnaire.
The figure shown in the right is the result of x-AUDIT analyzing the processes from the point where a customer learns about Internet securities accounts to the point where that customer opens an account.
Based on the AISAS framework, visitors to the Web site were analyzed from various perspectives: "Contact Point that triggered the visit"; "Interest aroused"; "Average time spent"; and "Ratio of accounts opened."
From this example, there were the following discoveries: "Television commercials are useful in attracting initial interest"; "People who learned about the campaign at the store front tend to spend more time at the Web site"; and "There were many current users in people who had contact to the magazines, and also the non-users who contacted the magazines eventually opened an account more than the non-users who contacted to other media."