Public Relations Support Project for NPOs
Acquiring the Keys for Better Communication
~Seminars to improve public relations skills at NPOs~

Partner

Japan NPO Center

Project Overview

Improving public relations skills is a common issue for nonprofit organizations (NPOs) throughout Japan. As part of a social action program befitting a communications company, Dentsu is drawing on its accumulated communication skills as an advertising company to help address this concern, holding seminars for NPOs in cities throughout Japan in cooperation with the Japan NPO Center.

These seminars are taught by Dentsu's creatives using an easy-to-understand handbook on public relations entitled Keys to Communicating: 15 Public Relations Hints for NPOs. The courses are a combination of lecture and practical exercises.

Participants have praised these seminars for their practical content that directly addresses the needs of NPOs. Dentsu has received requests for the seminars from across Japan, and is steadily expanding the program.