A "rich and rewarding life" gives rise to "high-quality work," and at the same time "satisfying work" helps to raise the level of "life satisfaction." It is precisely these types of synergies that Dentsu aims to create by helping Dentsu employees to achieve a "positive work-life balance."

To promote a positive and healthy work-life balance, Dentsu established a "Career Design & Work-Life Balance Section" in its Tokyo Head Office Human Resources Division, and has added work-life support functions to the personnel sections at its Kansai and Chubu branches. To provide further support for a diverse range of work styles, Dentsu offers time off or leaves of absence for childbirth, child care, nursing care, elderly care and volunteer activities.