The Dentsu Group actively promotes measures to improve the environment as part of our commitment to CSR. Dentsu has established a corporate Environmental Policy, introduced an environmental management system, launched a Dentsu Eco Program, and carries out various educational activities for Dentsu employees. The Dentsu Eco Program is an action plan designed to help the Dentsu Group respond to environmental issues, and as a result of the implementation of this program we were able to obtain ISO 14001 certification. Going forward, Dentsu will maintain its commitment to protecting the environment, and as part of the communications service the Group offers, Dentsu will promote a wide range of activities to improve the environment while striving to develop plans and proposals that are environmentally friendly.

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Environmental Policy

Environmental Management Activities

1. Building an environmental management system, taking action to prevent pollution and making continuous improvements.
2. Complying with all environmental laws and regulations and other related matters.
3. Setting environmental objectives and targets and conducting reviews thereof at appropriate intervals.

Environmental Communication Activities

4. Promoting environmental activities to heighten environmental awareness for employees, clients and consumers.

Environmental Improvement Activities

5. Promoting energy-saving efforts to prevent global warming.
6. Promoting resource-saving efforts and reducing waste through recycling efforts.

ISO 14001 Certification

In May 2005, Dentsu obtained ISO 14001 certification for its Head Office and all domestic branch offices. ISO 14001 is the international standard for environmental management systems. To further enhance the Group's commitment to the environment, in the fall of 2005 Dentsu expanded the scope of its eco programs to include all Group companies, and as of March 31, 2008 Dentsu and its 53 Group companies in Japan obtained integrated ISO 14001 certification.

Environmental Strategies Implemented at the Dentsu Head Office Building

The Dentsu Head Office Building in Shiodome (Minato Ward, Tokyo) was designed to be environmentally friendly, and incorporates a wide variety of energy-saving technologies. More than 30 different energy-saving technologies have been installed in this building, including “air flow windows” that use internal ventilation to prevent solar heat transfer through window glass, and cogeneration systems that recycle the thermal energy produced by electric power generation. In 2005, the Tokyo municipal government established a system requiring major companies in Tokyo to draw up five-year plans for the reduction of CO₂ emissions, and at the time of submission the plan developed for the Dentsu Head Office Building received “AA,” the highest rating at that time. Furthermore, in the interim report which looks into the progress of the implementation of the CO₂ emissions reduction plan, the building received the highest ranking of “AA+.” The report was issued in March 2008.

The various strategies for reduction of CO₂ emissions outlined in Dentsu's Five-Year Plan have been steadily implemented without interruption. These strategies cover a wide range including the elimination of hot water in restrooms in the summer months, raising room temperatures to more appropriate levels in air-conditioned executive and other offices, improvement of facility operations, upgrading of equipment, and achieving reductions in energy consumption through the promotion of environmental awareness among Dentsu employees. By thoroughly implementing these and other measures, we hope to achieve the topmost rating of “AAA” by the end the current five-year plan in fiscal 2009.

We are also actively working to reduce resource consumption at the Dentsu Head Office Building. We have been able to conserve water by recycling rainwater, and since 2006 approximately 96% of the office supplies used at the Head Office has been of recyclable, environmentally friendly design. We have also taken steps to increase urban greenery by creating a green space that covers 20.1% (3,462 square meters) of our Head Office grounds. Since 2002, the Dentsu Head Office Building has been recognized by Tokyo's Minato Ward as part of its urban facilities greening plan.

Environmental Slogan and Poster Campaigns

For more than 20 years, the Dentsu Group, as part of its internal educational activities, has conducted a human rights slogan and poster campaign. Beginning in 2005, we introduced a new environmental slogan and poster production campaign as part of the Dentsu Group Eco Program.

The garbage problem. Surely we're not going to pose this question to children in the future?

Animals we see in zoos are becoming animals that we can find only in zoos.

When did the earth become “our earth?”

Eco Communication for the Revitalization of Mt. Fuji

Overview of Activities

Every year, many Dentsu employees participate in expeditions to climb Mt. Fuji as part of their training. Mt. Fuji, however, is now facing a number of environmental problems. For its part, the Dentsu Group has adopted two approaches through which it is working to help solve the problems Mt. Fuji faces today.

1. Mt. Fuji Eco-Tour Instructor Training Course for Dentsu Group Employee Volunteers

Since 2003, we have offered an eco-tour instructor training course to Dentsu Group volunteers to enable them to convey a deeper understanding of the wonderful natural ecosystem of the Mt. Fuji area. As of March 31, 2007, 18 Dentsu Group employee volunteers have been trained and are actively serving as volunteer instructors in this program. Further, the Dentsu volunteers that have been trained as instructors have also organized a number of eco-tours in the Aokigahara Forest at the foot of Mt. Fuji for Dentsu Group employees and their families. More recently, Waseda University student volunteers have started to serve as instructors in this program, and this collaboration between Dentsu and Waseda University is starting to expand.

2. Dentsu Endowed Chair in the “Training Course in Eco-Communications for the Revitalization of Mt. Fuji”

Beginning in April 2005, Dentsu, in cooperation with the Ikuo Hirayama Volunteer Center at Waseda University, has been funding a program for college students designed to train the next generation of human resources for the eco-tourism industry. The curriculum consists of three parts, beginning with a basic study of Mt. Fuji, followed by a practical training excursion to Mt. Fuji, and then finishing with eco-vision studies in which groups of students research and make presentations on various topics. During this process, Dentsu employees offer expert advice as communications professionals, and the practical character of the program has earned it high marks from university officials and students alike. Two Dentsu employees served as advisors to this program in 2006.

World Eco-Science Network Conference

Overview of Activities

For several years, Dentsu has been carrying out its Eco-Communications Project for the Revitalization of Mt. Fuji as a public service activity to help improve the environment. Recently we have started another activity along these lines. In June 2006, a nonprofit organization (NPO), Valid Utilization of the Mt. Fuji Weather Station, was given permission to operate the Mt. Fuji Weather Station by the Japan Meteorological Agency.

In view of the inauguration of the use of the Mt. Fuji Weather Station as a center for extreme environment, high-altitude research, and in commemoration of the 80th annual “Dentsu Mt. Fuji Climb,” Dentsu, in cooperation with the above-mentioned NPO, organized the World Eco-Science Network Conference. Researchers from around the world involved in recording atmospheric measurements at high-altitude weather stations gathered at this conference to discuss global environmental problems. The conference concluded with the release of a “Proclamation on the Construction of a Global Observation Network.”

Mt. Fuji can be viewed in one sense as a giant, 4,000-meter tall atmospheric observation tower. The weather station is capable of detecting transboundary air pollution such as pollutants generated in India and China, as well as yellow sand carried to Japan by circumpolar westerlies, and it will also be useful in taking measurements of CO₂ and permafrost. Research is just beginning on the relation between atmospheric pollution and global warming, and the Mt. Fuji Weather Station has now joined other high-altitude observatories around the world such as the Mauna Loa weather station in Hawaii, the Jungfraujoch weather station in Switzerland, the Monte Rosa weather station in Italy, and the Lulin Atmospheric Background Station in Taiwan to create an eco-science network that will enable the sharing of data and facilitate collaborative research. Dentsu will provide support to ensure that Mt. Fuji can play an important new role in providing observational data on changes in the global environment.