Advertising Elementary School
The 'Advertising Elementary School' was started in 2006 as a project to foster children's communication skills. Dentsu developed program materials together with Tokyo Gakugei University over three years. In these classes, children express a theme in 15-second commercial skits. Through this process, the children learn skills such as creative thinking, decision-making, how to express ideas, and group problem-solving techniques while having fun.
Presentation at Minamisoma City
With the recognition of the importance of communication skills development becoming widespread in the education field, use of the program in classes taught by school teachers is increasing, and over 25,000 students at 210 schools across Japan have taken part in this activity as of March 31, 2015.
In places other than schools, Dentsu undertakes activities that contribute to the revitalization of communities, such as assisting a special class for children at a weekend open school run by Solar Reconstruction Fukushima in Minamisoma, Fukushima, to create a commercial skit on “aspects of Minamisoma we want to save for future generations."
- Contributing to the Community
- Efforts to Assist Earthquake Reconstruction
- Dentsu's Social Contribution Activities
- Advertising Elementary School
- Program to Strengthen and Support NPO Organizations: Keys to Communicating
- Support for Chinese Advertising Human Resources Development and Contribution to Japan-China Private Sector Exchanges
- Participation in 'Michinoku Fukkou Jigyou Partners'
- Supporting Activities to Tackle International Educational Issues
- Supporting Japanese NPOs and NGOs that Tackle the Global Food Issue