CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Advertising Elementary School

The 'Advertising Elementary School' was started in 2006 as a project to foster children's communication skills. Dentsu developed program materials together with Tokyo Gakugei University over three years. In these classes, children express a theme in 15-second commercial skits. Through this process, the children learn skills such as creative thinking, decision-making, how to express ideas, and group problem-solving techniques while having fun.

Advertising Elementary School

Presentation at Minamisoma City

With the recognition of the importance of communication skills development becoming widespread in the education field, use of the program in classes taught by school teachers is increasing, and over 30,000 students at 246 schools have taken part in this activity as of June 30, 2016.

In places other than schools, Dentsu undertakes activities that contribute to the revitalization of communities, such as assisting a special class for children at a weekend open school run by Solar Reconstruction Fukushima in Minamisoma, Fukushima, to create a commercial skit on “aspects of Minamisoma we want to save for future generations."

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