As part of its activities to raise awareness of human rights, since 1988 Dentsu has run an annual program in which Group employees and their families are asked to create and submit human rights slogans. The slogans are lively phrases ranging from items with humor and insight to pithy, simple statements of complex human rights themes. This annual appeal has become a unique Dentsu activity.
The best slogans are incorporated into posters produced by Dentsu creatives. As a result of this initiative conducted for more than 20 years, more than 100 posters have been created using advertising techniques combining short, meaningful phrases with apt visual designs to address diverse human rights issues from familiar perspectives. Local government agencies request use of these posters for human rights events throughout Japan.
Dentsu human rights posters have a strong impact and have drawn many positive comments, including "The poster was easy to understand and spoke right to the heart," "I was surprised because the message is intense and yet refined," and "The power of advertising is incredible."