An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Awareness Activities through Training Programs, etc.

The Dentsu Group's human rights awareness training programs are run in a systematic manner based on both the employees' hierarchy and occupational fields. Additionally, the Dentsu Group human rights education conference is held twice a year for those responsible for human rights education at Dentsu and human rights education managers at Group companies.

There are also various opportunities other than training programs to raise awareness of human rights. Original textbooks with information of human rights and an explanation on their relationship to advertising expression are distributed to employees when then join the Company.

The Human Rights College, a site that collects past examples of advertising expressions related to human rights, is posted on the Company's intranet. A human rights newsletter containing timely human rights-related topics is distributed within the Group twice a month. The Group also established a permanent consulting contact related to advertising expression and human rights in order to maintain the appropriateness of expressions communicated to the world and respond to inquiries from within the Group. There were 63 consultations in fiscal 2015 (April-December).

Training Program Contents (Examples)

Advertising Work and Human RightsFor Better Communication

I. The Dentsu Group's Human Rights Awareness Activities

  • Why is a human rights perspective needed in advertising?
  • The Dentsu Group's Basic Policy on human rights awareness
  • The Dentsu Group Code of Conduct based on ISO 26000
  • Social media and human rights

II. To Not Infringe on Human Rights in Advertising Work

  • Discrimination based on ancestral background
  • The context of gender equality
  • Are you considerate of those with disabilities?
  • Are you considerate of foreign citizens living in Japan?
  • Are race and nationality being expressed appropriately?
  • Points to remember when using religious motifs or words of religious origins in advertising expressions
  • The role expected of media communications

Human Rights Newsletter Titles (Examples)

  • Bringing in 250 multilingual volunteers to help at the Tokyo Marathon
  • Corporate awareness of sexual minorities is increasing, as is consideration in the workplace
  • The Nobel Peace Prize focuses attention on child labor and the improvement of children's education
  • Various activities to provide correct understanding of Islam