CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Art Project

The Human Rights Art Project has transformed the Dentsu Group’s previous human rights poster production activities into a more open activity involving a broader sphere of society. Students at art universities collaborate in the production of posters by providing designs to accompany the human rights slogans.

The collaboration started in fiscal 2007 and currently we are collaborating with Joshibi University of Art and Design, Musashino Art University, Tokyo University of the Arts, and Kyoto University of Art and Design. Students work with Dentsu creative staff from the initial idea stage to produce the posters. In fiscal 2014, 79 students participated and to date, some 750 students have participated in the project. It is an initiative that enables Dentsu to contribute to the social issue of human rights awareness using the communications skills honed through advertising work.


Human Rights Art Project Posters produced in fiscal 2014


Ms. Ogoto Mikami

Ms. Ogoto Mikami
College of Art and Design, Musashino Art University

Comments

How was your impression about Human Rights Art Project?

I aimed for a visual that had a message that both children and adults would understand and would make them happy. The two months I spent producing this piece receiving advice from Dentsu employees were enriching and very enjoyable.

One piece of advice I received was that even if I created a visual that I thought fit the slogan, depending on who saw it, it might be taken in completely different ways. I truly felt the difficulty of creating a design that would convey the proper meaning to the people who see the poster. The breadth of vision of Dentsu employees and the clarity of their advice was very refreshing.

I hadn't thought about the words "children" and "human rights" together before and I think that participating in this project made me aware of the issue.

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