CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Slogans and Posters

Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2014, there were a total of 8,584 entries (7,765 entries in the employee category and 819 entries in the family category).

The best slogans are incorporated into human rights posters produced by Dentsu art directors and a total of 117 posters have been produced as of fiscal 2014. Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.


Dentsu Human Rights Posters Produced in 2014 (The 27th Program)

It's not that we don't exist. It's just that we can't tell you who we are.

It's not that we don't exist.
It's just that we can't tell you who we are.

Eliminating discrimination against Buraku communities

Meaning
This poster was inspired by the feeling that discrimination is not "someone else's problem," and that victims of discrimination are all around us.

Correct your prevailing perceptions about the "use of women"

Correct your prevailing perceptions about the "use of women"

Towards the establishment of a gender equal society

Meaning
We often read in today's newspapers about "making use of women in the workforce." The aim of this slogan is to raise objections to this condescending view of women as "something to be used."

Childhood is more than preparation for adulthood. It's real. It counts.

Childhood is more than preparation for adulthood. It's real. It counts.

Protecting children's rights

Meaning
This poster was inspired by the feeling that childhood seems to have been relegated to nothing but a "period for preparing for the future."
The slogan is a message that, for children, childhood is not preparation; real things happen; it counts.

TOP