Human Rights Slogans and Posters
Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2017, there were a total of 7,816 entries (6,874 entries in the employee category and 942 entries in the family category).
Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.
Dentsu Human Rights Posters Produced in 2017 (The 30th Program)
Whether I become a friend with her depends just on me
Theme: Eliminating Buraku discrimination
The most remarkable growth that the childcare leave brought to my husband is about his way of thinking.
Theme: Towards the establishment of a gender equal society
There are many restaurants where I can't make a reservation with using a wheelchair.
Theme: Eliminating discrimination against people with disabilities
Dentsu Human Rights Posters Produced in 2016 (The 29th Program)
Some mothers know their kids will be bullied even before they’re born.
Theme: Eliminating discrimination against Buraku communities
Why am I taking childcare leave? It’s what responsible fathers do, that’s why.
Theme: Towards the establishment of a gender equal society
Japan is the country of harmony, yet some people are still considered outsiders
Theme: Eliminating discrimination against people of foreign descent
Dentsu Human Rights Posters Produced in 2015 (The 28th Program)
That’s not concern, Dad. It’s discrimination.
Theme: Eliminating discrimination against Buraku communities
Being nosy might just save a child.
Theme: Protecting children’s rights
I get that you couldn’t love someone of the same sex.
I can’t love someone of the opposite sex.
But it’s still the same thing: Love.
Theme: Protecting LGBTQ rights
Dentsu Human Rights Posters Produced in 2014 (The 27th Program)
It's not that we don’t exist.
It’s just that we can’t tell you who we are.
Theme: Eliminating discrimination against Buraku communities
Correct your prevailing perceptions about the "use of women"
Theme: Towards the establishment of a gender equal society
Childhood is more than preparation for adulthood. It’s real. It counts.
Theme: Protecting children’s rights
