CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Slogans and Posters

Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2016, there were a total of 9,911 entries (8,884 entries in the employee category and 1,027 entries in the family category).

The best slogans are incorporated into human rights posters produced by Dentsu art directors and a total of about 120 posters have been produced as of fiscal 2016. Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.


Dentsu Human Rights Posters Produced in 2016 (The 29th Program)

Some mothers know their kids will be bullied even before they're born.

Some mothers know their kids will be bullied even before they’re born.

Theme: Eliminating discrimination against Buraku communities

Why am I taking childcare leave? It's what responsible fathers do, that's why.

Why am I taking childcare leave? It’s what responsible fathers do, that’s why.

Theme: Towards the establishment of a gender equal society

Japan is the country of harmony, yet some people are still considered outsiders

Japan is the country of harmony, yet some people are still considered outsiders

Theme: Eliminating discrimination against people of foreign descent

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