CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Slogans and Posters

Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2017, there were a total of 7,816 entries (6,874 entries in the employee category and 942 entries in the family category).

Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.


Dentsu Human Rights Posters Produced in 2017 (The 30th Program)

Whether I become a friend with her depends just on me

Whether I become a friend with her depends just on me

Theme: Eliminating Buraku discrimination

The most remarkable growth that the childcare leave brought to my husband is about his way of thinking.

The most remarkable growth that the childcare leave brought to my husband is about his way of thinking.

Theme: Towards the establishment of a gender equal society

There are many restaurants where I can't make a reservation with using a wheelchair.

There are many restaurants where I can't make a reservation with using a wheelchair.

Theme: Eliminating discrimination against people with disabilities

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