CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Dentsu Group CSR Medium-term Strategy Material Themes

In light of social responsibilities and demands from stakeholders, the Dentsu Group formulated six material themes to be addressed over the medium- to long-term as a CSR medium-term strategy.


Respect for human rights and pursuit of humanity

Initiatives for respecting human rights and pursuing human potential, and to realize a better future and higher ideals.

Main Actions

  • Formulate a Group Human Rights Policy and disseminate internally.
  • Create a system for supplementing and enhancing human rights due diligence.
  • Use e-learning for human rights training in Japan.

Reduction of environmental footprint

Initiatives for minimizing the environmental impact on the Earth through Dentsu Group business aiming for a sustainable en vironment.

Main Actions

  • Reduce GHG emissions and transition to renewable energy.
    Reduce GHG emissions 24% by 2030 under Scope 1 and 2 (Groupwide compared to 2014).
    Reduce business trip-related emissions per employee 25% by 2050 under Scope 3
    (Groupwide compared to 2014).

    Transition to 100% renewable energy by 2030.
  • Launch effort to stop use of plastic straws and food packaging at business offices in Japan to address the marine plastic problem.
    100% elimination of plastic straws and food packaging at business offices in Japan by 2022.

Diversity and inclusion

Initiatives related to the creation of an organization and mechanisms including those related to decision-making to enable the active participation of a diverse array of human resources and maximize value creation.

Main Actions

  • Initiatives aimed at increasing the ratio of female managers.
    Aim to increase the ratio of female managers to 10% by 2020.
  • LGBT initiatives
    Maintain Work with Pride “PRIDE Index” Gold Medal.
  • Initiatives for people with disabilities.

Decent and creative work

Mechanisms and initiatives for realizing workstyles enabling a diverse array of human resources to maximize employees’ performance.

Main Actions

  • Occupational safety and health: Improved and comprehensive labor management, level and efficient operations, employee health maintenance and care.
  • Creative work: Diverse workstyle options, vitality design and self-development.
  • Support organizational and individual growth: Growth support program, organization revitalization measures.

Responsible communications and content

Initiatives for attaining sincere and highly ethical standards within services provided to Dentsu Group stakeholders.

Main Actions

  • Responsible communications: Awareness based on creative principles and checklists.
  • Trustworthy media content: Contribute to the creation of a structure and mechanism that creates a healthy industry.
  • Cyber security and privacy: Create a system for preventing risk events and deploy measures.
  • Sustainable supply chain: Create and manage a supply chain management structure.

Social transformation through business

Initiatives for promoting social transformation conducted with the aim of realizing a sustainable society.

Main Actions

  • Create mechanism to create and promote internal systems.

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