About Dentsu

How we create and share value The Value Creation Process

Based on our corporate philosophy of “Good Innovation.” the Dentsu Group is contributing to achieving a sustainable society by working together with clients to provide suitable solutions to social issues worldwide.

Megatrend and Global issue

Left:Megatrend Right:Global issue

Corporate Philosophy

“Good Innovation.” the Dentsu Group’s corporate philosophy, encapsulates the Groupwide drive to create new value and lead the way toward transformation while emphasizing its commitment to supporting innovation within organizations and society.

Good lnnovation

The three elements of
Innovation

Entrepreneurship + Ideas + Technology
Entrepreneurship Ideas Technology

Business Domain

Business Domain

Integrated Communication Design
Demonstrate integrated capabilities by combining services in various business domains

One P&L

Establish a global operating model and provide integrated services

Establish a global operating model and provide integrated services, leveraging Group synergies.

Strategy

Japan Business
  • Robust business foundations
  • Digital
  • Creative planning
  • Sports marketing
  • Communication design
International Business
  • Global network
  • Progress of the digital economy
  • M&A strategy
  • Business expansion

Value Creation

The success of our clients’ businesses
Contributing to an affluent life through communication
Realization of a sustainable society

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