Climate Change Countermeasures


The CSR Committee takes a lead in determining Company policies and key items related to global climate. These are discussed by the Group’s Environmental Strategy Council and CSR Committee, before being reported to the Executive Management Committee.

Strategies and Responses

Based on the Group’s environmental policy, the CSR Committee conducts performance evaluations on sustainability and provides feedback to business units through the CSR Promotion Committee. During this process, risks and opportunities are discussed from medium- and long-term perspectives. This is imperative, given that environmental protection is one of the key targets of the Group’s Medium-term CSR Strategy 2020.

Risks and Opportunities

With the recent expansion of our international business involving M&As and other arrangements, our global environmental burden may increase. Recognizing the issue as an emerging risk, in collaboration with DAN we are working on ways to reduce this burden.

Initiatives to Reduce CO2 through SBT

Science Based Targets

To realize a decarbonized society, the Dentsu Group aims to achieve the 2°C target* stipulated in the Paris Agreement, an accord within the United Nations Framework Convention on Climate Change, with the goal of reducing greenhouse gas emissions based on scientific evidence by establishing Science Based Targets (SBT). Dentsu received the international Science Based Targets initiative certification in recognition of having established science-based goals. The Dentsu Group aims to reduce Scope 1 and 2 CO2 emissions 24% by 2030 compared with 2014 levels, and to reduce Scope 3 (business trips) CO2 emissions 20% per employee by 2050 compared with 2015 levels. We plan to continue tackling climate change issues by making further efforts to reduce CO2 emissions.

* According to the framework for global warming countermeasures adopted at COP 21, the planet’s average temperature increase is to be held at under 2°C compared with pre-industrial revolution levels. It was agreed that we must reduce global greenhouse gas emissions to zero during this century.

Activities to Tackle Climate Change

Perpetual Recycling of PaperDentsu Aegis Network


In 2016, Dentsu Aegis Network (DAN) India HR Director Sunil Seth led an effort to recycle and reuse paper with the cooperation of partners Green O Tech (Gurugram) and (Mumbai), launching two interesting office programs that have made great strides toward environmental conservation. The DAN India office in the Delhi region recycled and reused 2,782 kilograms of paper, saving 25 trees. Green O Tech worked with local children to plant 15 trees, equivalent to the elimination of 5,461 kilograms of CO2, enabling the conservation of 44,640 liters of water that would have been required for making new paper. In addition, DAN used recycled paper to make 910 notebooks that it donated to school children.

Big Results from Small EffortsDentsu Aegis Network


Small efforts can lead to big results. During Sustainable Development Week 2016, our Paris office came up with three innovations. First, the Paris office began lending a Hybrid car for use during business trips to local areas and recommends car pool services as an environmentally friendly way to commute. Second, the office offers free bicycle inspections and provides a bicycle concierge service, so that employees can safely go out for lunch and return to the office every day. Third, the Paris office has launched paperless interviews. The HR team no longer uses paper CVs and, instead, uses paperless digital media such as computers and tablets to access work histories.