Dentsu Group CSR

Code of Conduct Philosophy

The Dentsu Group Code of Conduct, the Group’s CSR philosophy, is based on Dentsu’s seven key areas of CSR activity: corporate governance, respect for human rights, ensuring a safe and civilized working environment, environmental protection, fair business practices, addressing consumer issues, and contributing to the community. The code states what all Group managers and employees must do to fulfill their respective responsibilities to society.

The short publication, “Guidance on the Dentsu Group Code of Conduct,” provides specific and detailed actions that management and employees can take to gain a deeper understanding of the seven key areas and voluntarily abide by the requirements. The Group has stated that it shall comply with the laws and regulations of each market in which it does business, while respecting social norms that reflect a region’s diversity. The publication serves as the Group-wide code of conduct.

Dentsu Group Code of Conduct

All the following points regarding the code and governance may be found at

  • The Dentsu Group of companies, its officers, and employees (‘we’ or ‘us’) are committed to protecting the interests of our stakeholders by conducting business to the highest ethical standards. To achieve this commitment, we have established the “Dentsu Group Code of Conduct” (‘Code of Conduct’) to serve as our basic principles for conducting business in a socially responsible manner.
  • We will comply with the Code of Conduct in all respects. Outside of the Dentsu Group, we will encourage compliance with the Code of Conduct by our business partners.
  • We will comply with all national, local, and international laws and regulations in all markets in which we conduct business.
  • We will respect diversity and will not discriminate on any basis. We will also respect the diverse social and cultural standards of each region in which we conduct business.
  1. Corporate governance
    We respect the interests of our stakeholders and will refrain from engaging in inappropriate activities or taking inappropriate risks that might harm these interests. Our officers will take responsibility for developing and maintaining appropriate corporate governance systems.
  2. Respect for human rights
    We comply with internationally-recognized principles of human rights. We respect the human rights of all people connected with our business activities and will not discriminate on any basis.
  3. Ensuring a safe and civilized working environment
    We will ensure that our workplaces are safe and create a civilized working environment.
  4. Environmental protection
    We aim to minimize the impact of our business on the environment and contribute to making society sustainable.
  5. Fair business practices
    In carrying out our business, we will compete fairly in all markets in which we operate. We will avoid or appropriately manage any conflicting interests. We will not knowingly take part in any form of corrupt business practice, including bribery and money laundering.
  6. Addressing consumer issues
    We will strive to address consumer issues in all markets in which we operate, including by providing appropriate information to consumers and giving due attention to safety and security in all of our activities.
  7. Contributing to the community
    We are committed to contributing to the development of all local and global communities in which we operate and to the resolution of social issues in each community.