Strategy

Network BrandsNetwork Brand

Dentsu Group Brands That Enhance Our Capability

The Group has a unique operating model designed for marketing convergence and globalization, the major driving forces of the advertising world. This operating model is enabled by a one-P&L-per-country structure (outside of Japan), unique in the industry, which empowers our local teams to offer high, value-added and integrated services to clients at a local level, supported by a global infrastructure.

Key elements of this infrastructure are our ten global networks and five specialist/multimarket agency brands, which deliver our integrated, specialist approach, supported by local agency brands in certain countries.

Group companies collaborate seamlessly to achieve shared business goals, while our top-class professionals from various fields are incentivized to collaborate across agencies and countries, thus providing integrated, specialist client services.

ten global networks

What we do for our clients

We offer a broad range of leading products & services across the marketing value chain, designed to help our client's brands win in the digital economy

Media and performance

Media Ecosystem Development
  • Audience prioritization & insight
  • Strategic communications planning
  • Media planning and buying
  • Programmatic execution
  • Ecosystem evaluation & forecasting
Performance Marketing
  • Tech-assisted digital optimization
  • Conversion optimization
  • Advanced analytics & attribution
  • Data fusion & activation
  • Econometrics & modelling
Data, CRM & Direct Communications
  • Customer data consultancy
  • Customer value strategy
  • Data management & integration
  • CRM & customer communications
  • Intelligent content & editorial
Media Innovation at Scale
  • Global media partnerships
  • Mobile & social strategy
  • Tools, systems & automation (M1)
  • Machine learning & AI

Content, creative and technology

Customer Experience Design
  • User journey insight
  • Omni-channel experience design
  • Social & mobile customer service
  • Physical & digital experience build
  • Digital product development
eCommerce & Service Design
  • Service & platform development
  • Ecommerce consultancy & build
  • Content management, portals, mobile, wearables, applications
  • Web services, security & support
Digital transformation
  • Brand commerce
  • Digital marketing/ brand stories and immersive experiences
  • Holistic digital ecosystems
  • Digital product design
  • Machine learning & AI
Advertising Creation
  • Idea creation
  • Omni-channel advertising creative
  • Events management
  • Social & content creation
  • Data-driven creativity
  • Entertainment Investment & Rights
Brand & Digital Design
  • Brand communications strategy
  • Web and app design
  • Animation, graphic design & special effects
  • Brand innovation—e.g., VR & AR design and production

Global Network Brands

Ten agency specialist brands who work together to deliver leading marketing solutions for our clients.

  • CaratCarat
    is the No.1 global media network, a market leader in digital and diversified media solutions. (RECMA, 2016) Carat was named Agency of the Year in ten countries in 2016. Carat’s top clients include GM, Mondele−z, adidas, Diageo, Kellogg’s and P&G.
  • Dentsu Brand AgenciesDentsu Brand Agencies
    is the world's largest and most awarded agency brand. Dentsu was named Agency of the Year Japan at the CLIO Awards 2016.
  • dentsu Xdentsu X
    is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights. dentsu X helps brands create integrated and personalized marketing solutions to cut through the noise of a saturated media market and meet rapidly changing consumer demands.
  • iProspectiProspect
    is a global, award-winning marketing agency driving digital performance for the world’s largest brands. iProspect won 200+ awards globally in 2016, including being ranked No.1 Global Digital Performance Agency by RECMA. iProspect’s top clients include Diageo, GM, Mondele− z , Estée Lauder, P&G and adidas.
  • IsobarIsobar
    is a digital agency that transforms businesses and brands through the creative use of digital, delivering product and service design and brand commerce solutions. Isobar won 250+ awards in 2016, including the Campaign Asia Agency of the Year award. Isobar’s top clients include GM, Mondele−z, P&G, Coca Cola, enterprise and Huawei.
  • MerkleMerkle
    is a data-driven, technology-enabled CRM and performance marketing agency. Merkle is the only agency recognised by Forrester as a Leader or Strong Performer in four WAVE™ studies around the customer journey.
  • mcgarrybowenmcgarrybowen
    is a creative agency network. mcgarrybowen has been named AdAge Agency of the Year three times, and was awarded AdAge’s 2017 Comeback Agency of the Year.
  • MKTGMKTG
    is a global lifestyle marketing agency that specialises in activating business-oriented marketing solutions through experiential, digital and social media. MKTG was named Field Marketing’s Agency of the Year in 2016.
  • PosterscopePosterscope
    is the world’s leading location marketing and out-of-home (OOH) media specialist. In 2016 the Posterscope network won more than 120 awards globally including being named as The Connected Agency of the Year by leading publication MediaTel.
  • VizeumVizeum
    is a strategic media agency, designing solutions to accelerate client’s business growth by leveraging data, media and technology to understand and change people's behaviour. Vizeum had the greatest proportional increase in billings of the top ten global media agencies in 2016.

Specialist/ Multimarket Brands and Platforms

  • amnetamnet
    the Dentsu Aegis Network trading desk has a presence in 33 countries, and organically links all kinds of data to ensure more timely, perfectly targeted online advertising.
  • AmplifiAmplifi
    is a media investment platform which raises value across all media—from television to print, digital, and radio—on a global basis, seeking to reinvent the supply side of media through investments, partnerships, and real-time bidding.
  • Data2DecisionsData2Decisions
    is a consulting company which draws on all types of marketing data and analyzes what has worked and what has not to maximize clients’ ROI.
  • Mitchell Communications GroupMitchell Communications Group
    is a communications and PR company, Mitchell Communications Group boasts a diverse client portfolio that includes some of the world’s top-tier corporations and high-profile brands. Covering a wide range of specialized fields, from consumer communications to corporate public relations, this company is known for delivering innovative ideas.
  • 360i360i
    championing the fusion of search marketing and social marketing, and has earned top marks in the industry as a next-generation digital agency.

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