Promotion of Employees' Capabilities
Dentsu's human resources development and training system can be broadly divided into the following three stages.
- Training to acquire the basic knowledge necessary for working at Dentsu and to foster solution (problem-solving) capabilities for the new employees
- Training to foster solution capabilities and expertise so that employees can play central roles in their business units after their several years at Dentsu
- Training to foster leadership and facilitate the acquisition of managerial knowledge in more senior employees
Based on these training objectives, Dentsu conducts a variety of human resource development programs such as for digital skills and global skills (foreign language ability, cross-cultural communication, and others). New School is a high-level director personnel development program launched in 2011.
Through a repeated cycle of assignments and feedback, the program, which is taught by top-level lecturers within Dentsu, a "model" of direction is passed down. Additionally because accurate and sophisticated direction capabilities are needed in new areas other than advertising as well, sessions taught by external lecturers active in various fields such as art, technology, and curation are incorporated.
What do you think of the DMI program?
I participated in the Dentsu Management Institute (DMI) as a member of the fifth generation of students. Before starting, I underestimated the program thinking it was only one weekend a month and that it would not be a big deal. In reality, every month was a struggle with many assignments and I became painfully aware of my shortsightedness. However, each of the lectures given by guest lecturers from in and outside the Group were full of pearls of wisdom, and I fully relished the importance and joy of learning.
The highlight of my experience was the DMI global session held over five days in October, welcoming 30 DAN Group employees from all over the world. It was an extremely precious experience which I spent in concentrated study, while struggling with the linguistic barrier day and night, and gained friends from across borders. I firmly believe that this experience will be a major driving force in accelerating the Dentsu Group's business globally in the future.
- Ensuring a Safe and Civilized Working Environment