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SHARED VISION

SHARED VISION [Kindle Edition]

Shusaku Hirota

Table of Contents

Preface to the English Edition
Introduction
Chapter 1
How Social Media Has Changed the Game
A Game with a Special Magic
Chapter 2
The Process of Connecting Consumers and Companies
Chapter 3
Managing the conversation
Chapter 4
From transmission to connection
Chapter 5
The Future of the Individual and the Organization:
Shared Vision as the Compass
Afterword and Acknowledgements

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FOOTBALL NATION JAPAN

FOOTBALL NATION JAPAN

Hiroyuki Hamaguchi

Table of Contents

Preface
Dentsu
A Name that Runs through Football History
Chapter 1
"Football is the Ultimate Media"
A Game with a Special Magic
Chapter 2
The Pioneer of a New Business: Football
Chapter 3
The Dawning of the Japanese Football Business
Chapter 4
ISL The Rise and Fall of a Sports Marketing Giant
Chapter 5
Japan and Korea Co-Host
The Long Road to the 2002 FIFA World Cup
Chapter 6
The Culmination of the Rights Business
The FIFA Club World Cup
Chapter 7
Believing in Asia's Potential
Setting up the East Asian Football Federation
Chapter 8
Passion and Determination
Who Dares, Wins

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The IDEA Textbook

The IDEA TextbookGuru-guru Thinking, Dentsu -style

So Yamada

Table of Contents

Preface
Any IDEAs?
Chapter 1
Assessing the Circumstances
Chapter 2
The Philosophy behind Guru-guru Thinking
Chapter 3
Feeling Mode – Take it in with an "Uh-huh"
Chapter 4
Scattering Mode – Bear Solitude to Make it Work
Chapter 5
Finding Mode – When the Imagination Clicks
Chapter 6
Polishing Mode – Reconfigure Every Technology
Chapter 7
Thus IDEAs Become Addictive
Chapter 8
And Finally... Innovation
Commentary by Kenji Shiratsuchi

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