CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Corporate Strategy & Operating Risks

Dentsu Group Medium-term Direction

The Dentsu Group aims to be a company which plays a leading role in the creation of value for all our stakeholders and wider society.

2019 and 2020 will be a key phase for implementing business transformation throughout the Dentsu Group beyond 2020. In these two years, focusing on growth and evolution in our Japan and international businesses, we will continue our necessary transformation to ensure we have sustainable growth through 2020 and beyond.

Simultaneously, we look for a new corporate structure which enables us to connect the assets in our Group for maintaining our sustainable growth.

For details, please refer to “Dentsu Group Medium-term Direction”, which was announced on August 10, 2018.


Operating Risks

The operating results, share price and financial position of the Dentsu Group are subject to various risks, as described below. Any forward-looking statements in the following discussion are based on management's assumptions and beliefs in light of information available as of March 29, 2018.

  1. Industry-related Risk (risk related to fluctuations in the economic and business environments, technological innovation and structural changes in the media, shortfalls in financial targets and other goals, and common business practices)
  2. Competition-related Risk (risk related to competition among advertising agencies, and competition from new market entities and adjacent industries)
  3. Risk Related to Advertisers and Media Companies
  4. Risk Related to Efforts to Reinforce Domestic Service Capabilities (risk related to the development of information technology processes and databases, investments in media and internet advertising, and expansion of the promotion business)
  5. Risk Related to Content Business
  6. Risk Related to Global Business (risk related to international business development, and impairment losses on goodwill and other intangible assets)
  7. Risk Related to Maintaining and Developing Human Resources
  8. Risk Related to Reliance on Information Technology Systems
  9. Risk Related to Legal or Regulatory Changes
  10. Risk of Litigation

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