Aegis Media Highlights

On March 26, 2013, Dentsu completed its acquisition of the London-based Aegis Group, which became Aegis Media and fell under the umbrella of the newly established subsidiary Dentsu Aegis Network. This column provides details about Aegis Media.

1. Aegis Media Business Outline

Prior to the integration with Dentsu, the Aegis Group was the largest independent media agency in the world and Aegis Media retains this position. Digital-related business accounts for 35% of revenue, underscoring the company's strength in the digital domain. In addition, the company maintains accounts with more than 5,000 clients worldwide, and revenue from global clients represents 33%—highlighting the strength of the company's client base.

Overview of the Aegis Group before the Integration

Aegis Media data under the Aegis Group
Gross profit calculated using revenue figures based on IFRS

2. Brands under the Aegis Media Umbrella

Aegis Media is made up of Carat, Vizeum, Isobar, iProspect and Posterscope. Aegis Media's communications services include digital creative execution, media planning and buying, brand tracking, social media activation, web experiences, mobile applications, digital marketing, search engine optimization (SEO) strategy, near-field communications (NFC) and marketing analytics. All five of Aegis Media's major brand networks are world-leading media and digital communications businesses.

Overview of Global Network Brands under the Aegis Media Umbrella
U.K.-based Carat is the world's largest media communications company, with a presence in 110 countries. The company creates better business value for clients by maximizing media value.
U.K.-based Vizeum is a media agency with excellence in communication planning that emphasizes digital media and is active in more than 30 countries. The company works with other companies under the Aegis Media umbrella to bring about innovative change in the ad communications of its clients.
U.K.-based Isobar is a digital agency with presence in more than 30 countries. It established the world's largest global digital network by orchestrating digital technologies all over the world. The company supports clients through its outstanding digital marketing capabilities.
U.K.-based iProspect is a digital performance marketing agency with a presence in more than 40 countries. The company supports clients in maximizing online marketing ROI.
U.K.-based Posterscope is an out-of-home (OOH) communications agency, operating in more than 20 countries. The company's expertise focuses on the consumption behavior of consumers.

3. Performance Trends

The Aegis Group is delivering stable business results, substantiated by a 12.1% increase in revenue and an 11.4% increase in underlying profit before interest and tax in 2012. As a result, the operating margin reached 17.6%.

Based on IFRS
Underlying profit before interest and tax
Underlying profit before interest and tax refers to operating income before interest, tax, amortization of other intangible assets and non-recurring items.
Operating margin (Underlying operating margin) = underlying profit before interest and tax ÷ revenue × 100