Operating Highlights

  • Consolidated
  • Non-Consolidated
Millions of yen Thousands of
U.S. dollars
Dentsu Inc.
Years ended March 31
2009 2010 2011 2012 2013 2013
For the year:            
Net sales ¥1,447,410 ¥1,315,072 ¥1,396,798 ¥1,404,663 ¥1,412,376 $15,017,291
Gross profit 192,716 185,479 193,129 194,636 197,867 2,103,855
Operating income 23,870 26,313 33,799 31,693 35,766 380,291
Net income (loss) (32,771) 27,055 17,471 42,212 28,189 299,725
At year-end:            
Total assets ¥986,741 ¥1,010,812 ¥1,011,538 ¥1,065,664 ¥1,409,387 $14,985,508
Total equity 383,028 406,410 415,206 463,098 492,505 5,236,630
Note:
U.S. dollar amounts have been translated from yen at the rate of ¥94.05 = US$1, the approximate exchange rate prevailing on the Tokyo Foreign Exchange Market on March 31, 2013.

Millions of yen

Years ended March 31 2009 2010 2011 2012 2013
Television ¥ 692,992 ¥ 626,274 ¥ 658,056 ¥ 658,179 ¥ 666,480
  47.9% 47.6% 47.1% 46.9% 47.2%
Time 343,431 289,464 285,668 286,724 302,164
  23.7% 22.0% 20.5% 20.4% 21.4%
Spot 349,561 336,810 372,387 371,454 364,315
  24.2% 25.6% 26.7% 26.4% 25.8%
Newspapers 146,766 122,264 119,643 115,502 110,553
  10.1% 9.3% 8.6% 8.2% 7.8%
Magazines 60,010 43,392 39,159 36,500 35,896
  4.1% 3.3% 2.8% 2.6% 2.5%
Radio 22,014 19,434 18,580 17,420 16,027
  1.5% 1.5% 1.3% 1.2% 1.1%
Interactive Media1 26,220 34,606 45,392 48,984 54,808
  1.8% 2.6% 3.2% 3.5% 3.9%
OOH Media2 42,056 39,233 43,911 48,396 49,780
  2.9% 3.0% 3.1% 3.4% 3.5%
Creative 177,438 164,973 178,959 187,981 187,804
  12.3% 12.5% 12.8% 13.4% 13.3%
Marketing/Promotion 170,868 167,209 181,381 179,120 166,068
  11.8% 12.7% 13.0% 12.8% 11.8%
Content Services3 82,104 75,492 89,721 83,904 89,358
  5.7% 5.7% 6.4% 6.0% 6.3%
Others 26,938 22,191 21,992 28,672 35,598
  1.9% 1.7% 1.6% 2.0% 2.5%
Total ¥1,447,410 ¥1,315,072 ¥1,396,798 ¥1,404,663 ¥1,412,376
  100.0% 100.0% 100.0% 100.0% 100.0%
Notes:
1
Interactive Media refers to Internet and mobile-related media.
2
OOH Media stands for out-of-home media and comprises transportation and outdoor billboard advertising.
3
Content Services refers to rights sales, planning and production as well as other content-related services in the sports and entertainment fields.

Millions of yen

Years ended March 31 2009 2010 2011 2012 2013
Information/Communications ¥ 183,808 ¥165,615 ¥ 193,950 ¥ 189,524 ¥ 193,473
  12.7% 12.6% 13.9% 13.5% 13.7%
Beverages/Cigarettes 151,928 150,393 152,238 152,797 152,584
  10.5% 11.4% 10.9% 10.9% 10.8%
Cosmetics/Toiletries 107,758 102,573 117,583 125,929 123,903
  7.4% 7.8% 8.4% 9.0% 8.8%
Finance/Insurance 101,356 83,532 95,724 95,123 99,624
  7.0% 6.4% 6.9% 6.8% 7.1%
Distribution/Retailing 69,237 64,913 72,402 90,014 98,063
  4.8% 4.9% 5.2% 6.4% 6.9%
Foodstuffs 83,376 84,546 80,495 83,901 88,871
  5.8% 6.4% 5.8% 6.0% 6.3%
Automobiles/Related Products 103,827 75,010 69,257 73,203 86,549
  7.2% 5.7% 5.0% 5.2% 6.1%
Pharmaceuticals/Medical Supplies 76,674 73,849 77,060 70,414 68,349
  5.3% 5.6% 5.5% 5.0% 4.8%
Food Services/Other Services 67,674 68,166 67,915 63,266 64,490
  4.7% 5.2% 4.9% 4.5% 4.6%
Transportation/Leisure 64,776 55,548 56,680 57,928 60,168
  4.5% 4.2% 4.1% 4.1% 4.3%
Home Electric Appliances/AV Equipment 102,065 78,268 83,288 74,329 59,536
  7.1% 6.0% 6.0% 5.3% 4.2%
Hobbies/Sporting Goods 75,626 69,179 60,659 56,991 56,861
  5.2% 5.3% 4.3% 4.1% 4.0%
Government/Organizations 44,692 60,163 70,564 66,388 55,031
  3.1% 4.6% 5.1% 4.7% 3.9%
Apparel/Fashion, Accessories/Personal Items 34,576 31,304 38,289 42,583 44,574
  2.4% 2.4% 2.7% 3.0% 3.2%
Real Estate/Housing Facilities 42,623 35,898 37,375 43,448 41,431
  2.9% 2.7% 2.7% 3.1% 2.9%
Others 137,406 116,108 123,310 118,819 118,862
  9.5% 8.8% 8.8% 8.5% 8.4%
Total ¥1,447,410 ¥1,315,072 ¥1,396,798 ¥1,404,663 ¥1,412,376
  100.0% 100.0% 100.0% 100.0% 100.0%
Notes:
1
The above ranking is based on data for the fiscal year ended March 31, 2013.
2
Dentsu reviews the criteria for each industry category frequently for the purposes of its own accounts. Accordingly, these categories may differ qualitatively from those used in Advertising Expenditures in Japan for the respective years. Figures for previous years have been recalculated to reflect the current industry breakdown as of March 31, 2013.