Dentsu Group Corporate Philosophy

Ideas that reach beyond the imaginable.
Technology that crosses the bounds of possibilities.
Entrepreneurship that surpasses the expected.
Three sources of strength, driving our innovation,
bringing positive change to people and society.
Good Innovation.
The Three Elements of Innovation

By "Innovation" we are talking about much
more than just technological innovation.
We mean generating new value for people and
society through a wide variety of changes.